Intentional                               ✺               Info



Selected Works

Paradero Todos Santos 

The Carlyle

Edition Hotel

Nobu Hotel

Auberge Collection

Ultra Human

The Ritz Carlton

Bang & Olufsen

Metal Magazine

ON

1 Hotel

Oura Ring

WYN Beauty by Serena Williams

Ascension

H&M

Puma

Royal Sun Palm Springs



Orli Hotel

 


 


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ON
Services: Creative Direction—Production—Photography—Motion—Creator Partnership

When ON Running launched the Cloudsoma trail shoe, we produced an experiential campaign that embodied their "Dialogue With Dirt" philosophy—trading traditional product marketing for authentic human connection.





The Brief
Create an experience that:
  • Aligns with ON's brand values of mindful movement and natural connection
  • Reaches wellness-conscious audiences authentically
  • Generates organic content that feels genuine, not staged
  • Positions the Cloudsoma as an enabler of experience, not the hero





Experience Design
The day was structured to balance authentic experience with strategic content capture. We created natural moments for photography and storytelling while allowing attendees to fully engage with the experience.

Facilitated by men's wellness creator Troy Blyden, the hike included:
  • Opening intention-setting circle
  • 4-hour trail experience with varied terrain
  • Mid-hike interviews and reflection moments
  • Summit celebration and group connection
















Results

7 Creators Engaged

1.5M+ Combined Reach

20+ Content Pieces

100% Authentic Integration

The experiential approach delivered:
  • Organic content amplification across all attendee channels
  • Authentic brand storytelling aligned with ON's "Dialogue With Dirt" messaging
  • High-quality photo and video assets for paid and organic use
  • Community-building among men's wellness creators
  • Content that prioritized experience over product placement




The Ritz Carlton—Full-Service Production
Nobu Hotel—Full-Service Production
Edition Hotels—Full Service Production
Auberge Resorts—Full-Service Production
Paradero Todos Santos—Full-Service Production
1 Hotel—Full-Service Production
The Carlyle—Full-Service Production
Ōura Ring—Full-Service Production
Metal Magazine—Full-Service Production
ON Running—Full-Service Production
Royal Sun Palm Springs—Full-Service Production
Ascension—Full-Service Production
Ultra Human—Full-Service Production
H&M—Photography/Production
Orli—Full-Service Production
Bang & Olufsen—Full-Service Production
Alicia Keys: Key’s Soul Care—Full-Service Production
WYN Beauty—Photography/Event Production
Puma—Full-Service Production